Surveys can be a double-edged sword. Done right, they deliver insights that drive product growth. Done wrong, they frustrate users, tank response rates, and leave you guessing.
The key question is always:
👉 How do I set up this survey so users actually respond — without interrupting or annoying them?
That’s where Userback’s JavaScript SDK makes the difference. It gives you full control over who sees your survey, when they see it, and in what context. Meaning you capture meaningful feedback while keeping the user experience smooth.
Why Use Userback’s JavaScript SDK for Surveys?
With surveys, context is everything. The JavaScript SDK ensures your questions appear in the moments that make sense, not when users are busy or distracted.
❌ Bad experience: A survey pops up in the middle of a checkout flow. User abandons. Frustration rises.
✅ Great experience: A survey appears after a feature is successfully used, asking: “How easy was that for you?” The response feels natural, timely, and valuable.
The result? Response rates up to 40-55%, richer insights, and faster issue resolution, saving apps significant churn-related costs
What can you do with the JavaScript SDK for Surveys?
Collect smarter feedback, not just more. With the Userback JavaScript SDK, you can target surveys by user actions, segment audiences, time them perfectly, and add rich context for deeper insights. Seamless integrations then push responses into your workflows, so feedback turns into action instantly.
1. Precision Targeting with Custom Events
Trigger surveys based on specific in-app actions using Userback.addCustomEvent. This ensures feedback is collected at critical moments, like after a checkout or feature use, increasing response rates by 50% and delivering 2x more actionable insights. Add multiple events for even more customization.
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Real World Example: Trigger a “How smooth was your purchase?” survey only after a purchase_completed event, ensuring only real customers respond.
2. Personalized Surveys via User Segmentation
Initialize Userback.user_data when you first load the JavaScript SDK, or use Userback.identify after initialization to pass user attributes (e.g., role, usage frequency) for dynamic segmentation. This targets relevant users, like power users for feature feedback or high-spenders for premium insights, improving response accuracy by 40%.
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Real World Example: Trigger a survey for premium customers after they use advanced automation features. This helps uncover whether these time-saving tools are delivering the expected value.
3. Optimized Timing for Higher Engagement
Control survey timing with Userback.openSurvey(survey_id) and behavioral triggers, like time spent on a screen or post-onboarding moments. Well-timed surveys achieve up to 55% response rates, capturing feedback that prevents 15% of potential churn.
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Real World Example: Trigger a “How smooth was inviting your team?” survey after the first few team members are added, gathering insights into onboarding friction.
4. Context-Rich Feedback with Metadata
Enhance surveys with Userback.setData() to include app-specific data (e.g., device type, session duration, or navigation paths). Pair with session replays or console logs for deeper analysis, speeding up issue resolution by 60% and boosting retention by 25-30%.
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Real World Example: You run an experiment with AB_test_variant: 'B'. Surveys show Variant B users are twice as likely to say the dashboard feels “confusing.” With that insight, you revert to Variant A and redesign the UI before rolling it out widely.
How to Set Up Userback’s JavaScript SDK for Surveys
1. Install and Initialize the SDK
Install via NPM (@userback/widget) or add the JS snippet with your Access Token from Userback’s support site. Identify users with Userback.identify() or user_data to include context like name, email, or plan ID.
Userback.init({ token: "YOUR_ACCESS_TOKEN" }); Userback.identify({ user_id: "123", email: "user@example.com", plan: "pro" });
2. Trigger Surveys Dynamically
Use Userback.openSurvey(survey_id) to launch surveys at key moments. Control visibility with show() or hide() for seamless integration.
Userback.openSurvey('feature_survey'); // Launch a specific survey Userback.hide(); // Hide widget when not needed
3. Add Behavioral Context
Attach dynamic data with Userback.setData() or static metadata with custom_data to enrich responses.
// Timed feedback after feature use let timer = 0; setInterval(() => { timer += 1; if (timer >= 120) { Userback.setData({ action: 'feature_time_spent', seconds: timer }); Userback.openSurvey('feature_survey'); } }, 1000); // Survey after video demo function onVideoEnd() { Userback.setData({ action: 'watched_demo' }); Userback.openSurvey('feedback_survey'); }
4. Design and Target Surveys
Use Userback’s Survey Designer to create templates, add questions (e.g., rating scales, open-ended), and customize branding. Set display rules or schedule surveys via the dashboard or JavaScript SDK for precise targeting.
5. Analyze and Act
Combine JavaScript SDK-driven surveys with Userback’s integrations to auto-route feedback to tools like Teams or Slack to prioritize responses and act swiftly.
Why It Matters
JavaScript SDK-driven surveys give you the context to spot issues early, gather honest feedback, and build products users stick with.
Surveys shouldn’t feel like speed bumps. With the Userback JavaScript SDK, you can ask the right people, at the right time, in the right flow… so your feedback drives retention, not frustration.
💡 Not technical? No problem!
Userback offers a wide range of no-code targeting and trigger options, so you can easily control when and where your surveys appear — no coding required.