Product Managers often struggle with gathering clear, actionable feedback through traditional methods like email or surveys, which can be fragmented and lack context.
Userback solves this by providing a streamlined platform that captures visual, contextual feedback in real time, giving Product Managers precise insights into user issues, feature requests, and improvement areas for better decision-making.
With Userback, you can achieve up to 35% more successful product launches through the collection of targeted and actionable feedback! 👊
Here are some best practices to maximize Userback’s potential for Product Managers.
1. Capture Feedback Throughout the User Journey
To get a full picture of user experience, it’s crucial to collect feedback at different stages of the user journey. By implementing triggers, you can prompt users to share feedback based on specific interactions or actions, ensuring you gather insights at the right moments.
Key Features
Feedback Triggers: Set up triggers in Userback to request feedback after key actions (e.g., feature use, navigation patterns), enabling you to gather targeted feedback that reflects real-time user experience.
Targeted Surveys: Userback’s survey features enable product teams to gather precise user insights with targeted survey types, including NPS (Net Promoter Score), CSAT (Customer Satisfaction), and CES (Customer Effort Score). You can tailor when and where surveys appear, targeting specific user segments, in-app behaviors, or stages in the user journey.
Learn more about how to run Net Promoter Score and Customer Satisfaction surveys over at the Userback Blog. 📚
2. Leverage Session Replays for Deep User Insights
Userback's Session Replay features give Product Managers a clear view into the real user experience by recording interactions within the product. With Session Replays, Product Managers can see exactly how users navigate, where they face challenges, and which features they engage with most.
Key Features
Session Replay: This feature is extremely valuable to Product Managers as it helps to quickly identify usability issues, validate design assumptions, and prioritize improvements based on real user behavior. By pairing session insights with direct feedback, Userback equips Product Managers with the data needed to make informed, user-centered product decisions.
Tags and Events: Easily tag and organize sessions based on specific criteria to help quickly identify relevant sessions, streamline your workflow, and enhance collaboration among team members.
Userback automatically links a session replay with each feedback submission, giving you valuable context to understand the "why" behind user feedback. ✨
3. Automate Your Feedback Workflows
Automatically assign feedback and set due dates to ensure timely follow-ups based on the urgency and type of feedback received. This helps you prioritize urgent issues, whilst keeping your team on track so that customer issues can be resolved faster.
Key Features
Automatically Assign Feedback: Direct bugs, ideas, and general feedback to the right members in your team to minimize response times, improve efficiency, and ensure that your users receive timely solutions.
Automatically Set Due Dates: Ensure things like bug reports and other time-sensitive feedback are never missed by automatically applying a due date. This helps your team stay focused on resolving the most important issues for your customers.
4. Integrate with Your Project Management Tools
Integrating Userback with your project management tools centralizes feedback and keeps everyone on the same page. This allows feedback to flow directly into your team’s workflow, reducing the need for manual updates and increasing productivity.
Key Features
2-Way Smart Sync: It's common for product teams to work across multiple tools. This is why Userback offers a smart 2-way sync with integrated tools like Jira and ClickUp. So for example, when a developer resolves a task in Jira, the support agent can receive that notification in Userback and inform the customer that their issue has now been resolved.
Webhooks: Along with Userback's integrations, product teams also love webhooks because they provide a seamless way to automate workflows and ensure real-time updates. For example, with webhooks, things like new feedback and status changes can instantly trigger actions in other tools, like creating a new task or updating an item in your project management board.
Need even more control over your workflows? Check out Userback's REST API. It's a powerful way to ensure all of your systems are kept up-to-date, so that your team can remain focused on what they do best - building better products! 💪
5. Communicate with Users to Close the Feedback Loop
Close the feedback loop by acknowledging user contributions and updating them on progress, especially when their feedback leads to changes. This reinforces a user-centered approach and builds trust with your audience.
Key Features
Inbox Notifications: Userback’s Inbox Notifications feature ensures Product Managers stay on top of incoming feedback without being overwhelmed. Receive timely alerts on new feedback submissions and updates, all in one centralized inbox. This organized approach allows teams to prioritize feedback easily, respond promptly, and manage requests effectively.
Automated Reporter Notifications: Keep users in the loop by automatically notifying them when their feedback has been received and resolved. By ensuring users feel heard and valued, you help build trust and encourage continued feedback.
6. Collect and Prioritize Ideas in a Public Feedback Portal
Involving users in the product roadmap process can increase transparency and engagement. Userback’s feedback portal and public roadmap allow users to submit, vote, and track ideas, helping Product Managers prioritize popular requests and align with user needs.
Key Features
Feedback Portal: Set up a feedback portal where users can submit and vote on ideas, giving you direct insights into the features and improvements that matter most to the user base.
Public Roadmap: Use the public roadmap to communicate upcoming features, allowing users to see where their ideas fit in the product journey and increasing user buy-in on planned updates.
Check out Userback's feedback portal to see how we collect and manage ideas from our users to help us improve our product. 👋
By implementing these best practices, Product Managers can leverage Userback to turn feedback into actionable insights that guide impactful decisions. For more support, visit our help center or reach out to our team!