Userback has four plans, Free, Team, Business, and Business Plus, plus an optional Feature Portal add-on. This article covers what's included at each tier and the signals that usually mean it's time to upgrade.
Quick answer: Most product teams with an established app and a team of 2 or more people start on Business. If you need Mobile SDK, advanced privacy controls, REST API access, or SSO, you need Business Plus.
Feedback volume is always unlimited. Every plan, including Free, lets you collect unlimited feedback from unlimited end users. Plans differ in team seats, features, and project limits, not in how much feedback you can receive.
Pricing at a glance
Plan | Price (annual) | Price (monthly) | Projects | Seats |
Free | Free | Free | 2 | 2 |
Team | $29/mo | $39/mo | 2 | 5 |
Business | $79/mo | $99/mo | 25 | Unlimited |
Business Plus | $159/mo | $199/mo | Unlimited | Unlimited |
Feature Portal add-on | +$31/mo | +$39/mo | Add-on on any paid plan | - |
What each plan unlocks
Feature | Included from |
Unlimited feedback history (Free is capped at 7 days) | Team |
Jira / ClickUp 2-way sync, Zapier | Team |
Session replay | Business |
AI features (AI Assist, Auto Categorization, Insights) | Business |
Surveys (NPS, CSAT, CES, custom) | Business |
Automation and reply templates | Business |
Developer tools (console logs, network requests) | Business |
Custom branding on emails and the feedback viewer | Business |
Mobile SDK | Business Plus |
REST API access | Business Plus |
Webhooks | Business Plus |
Single Sign-On (SSO) | Business Plus |
Advanced privacy controls (masking sensitive data) | Business Plus |
Email Forwarding | Business Plus |
Intercom / Zendesk integrations | Business Plus |
Remove Userback branding entirely | Business Plus |
Unlimited projects | Business Plus |
Feature Portal (public roadmap, voting) | Add-on, any paid plan |
Signs you've outgrown your current plan
Free to Team:
Your team has grown past 2 people and someone can't get access.
You keep losing feedback because it disappears after 7 days.
You need to push feedback into Jira or ClickUp without copying it manually.
You want to customize the widget to match your product's branding.
Team to Business:
A user reports a bug you can't reproduce, so you need session replay and console logs.
Feedback is piling up with no way to triage it, so you need AI Assist and automations.
You want to run NPS, CSAT, or feature surveys inside your product.
You're managing more than 2 projects, or need to target surveys or widgets at specific user segments.
Business to Business Plus:
You've shipped or are building a native iOS or Android app and need the Mobile SDK.
You've hit the 25-project limit and need unlimited projects.
You need REST API or Webhooks to connect Userback to internal systems.
You use Intercom or Zendesk and want a direct integration.
Your organization requires SSO, or you need to mask sensitive data in screenshots and recordings.
Trying before you commit
All paid plans include a 14-day free trial at Business Plus level, no credit card required. The Free plan has no trial period and doesn't expire.
For custom pricing, volume discounts, or enterprise features for a larger team, contact sales.
Prices above reflect confirmed current rates. Since pricing can change, check userback.io/pricing for the current figures before quoting a number to a customer.