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Survey Templates

The pre-built survey templates available when you create a new survey, and what each one measures.

Written by Jon

How to open the template gallery

On the left nav select the site you wish to create a survey in. On the left nav click Surveys, click + Create.

This opens a Select a survey template modal with a search field and a gallery of templates. Templates are starting points, not fixed forms: every question, and the appearance, can be edited after you pick one.


Hover a survey template to either preview or use it. Clicking Use will create a survey and navigate to the overview page. Click Survey from the top menu to open the survey builder and begin editing the questions and layout options see: Create and edit a survey.

Available templates

  • Customer Satisfaction (CSAT): measures how satisfied a user is with a specific interaction or feature, usually with a single rating question.

  • Customer Effort Score (CES): measures how much effort a user had to spend to complete a task or get an issue resolved.

  • Net Promoter Score® (NPS): measures how likely a user is to recommend your product to someone else, scored 0-10.

  • Product Market Fit (PMF): measures how essential your product is to its users, typically by asking how they'd feel if they could no longer use it.

  • Product Feedback Survey: an open-ended template for general reactions and suggestions about your product.

  • Website Feedback Survey: gathers visitor reactions to your website itself, such as navigation, content, or design.

  • User Persona Survey: collects role, demographic, and use-case information to build a picture of who's using your product.

  • Feature Research Survey: gauges interest in or need for a feature you're considering building, before you build it.

  • Website Usability: evaluates how easily visitors can complete tasks on your site.

  • Start from scratch: build a survey with no starting questions.

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